A recognition awarded to the best female direction in the advertising industry, including ADV and digital formats (both online and digital out-of-home), in collaboration with FEduF – Foundation for Financial Education (ABI).
The award highlights the communicative and artistic value of female directors, brings visibility to women professionals in this market sector, and underscores the impact—and therefore the responsibility—of the models that the advertising industry conveys to society. The initiative also provides an opportunity to reflect on economic inequality related to the gender gap and on the importance of financial education for women, as a key element in building a more just and sustainable society.

🎬 Aldona Kwiatkowski
Aldona Kwiatkowski creates powerful, poetic stories that blend dynamic movement with eloquent cinematography. She is deeply interested in exploring perspectives on femininity and belonging in her films, as shown in her work for She’s (Mercedes). With a strong passion for fashion and travel, her work is enriched by a refined aesthetic while keeping authenticity at its core.

🎬 Alice Kong
Alice Kong’s films and photographs are defined by a rich palette of saturated colors, combined with a fascination for the absurd and excess, always infused with humor and sensitivity. Her style often features retro references, which she reinterprets and brings into the present. Her photographic sets tell stories that constantly oscillate between reality and imagination. She has directed commercials for Longchamp, Gucci, and The Met, as well as music videos for Vendredi Sur Mer, Bon Entendeur, Darius, and Ichon.

🎬 Alice Moitié
Alice Moitié is a director represented by Iconoclast, an international production company active in commercial and advertising projects. A photographer and director, she is known for her vibrant and spontaneous universe. Ease, grace, humor, and authenticity define her vision, which conveys extraordinary freshness and energy. With wit and elegance, she celebrates subtlety and the unexpected. She has collaborated with numerous brands, including Nike, Converse, Adidas, Givenchy, and Mercedes. Her editorial work has appeared in magazines such as Vogue, Vanity Fair, i-D, and GQ, and she has portrayed major music artists including A$AP Rocky, Justice, and Miley Cyrus.

🎬 Elena Petitti di Roreto
Born in Milan, she trained in Media Design and Creative Direction between Milan, New York, and London. She has directed advertising campaigns for major fashion brands such as Bottega Veneta, Mulberry, and Hugo Boss, as well as social-impact advertising projects, including First Cup for WaterAid.

🎬 Giada Bossi
Born in Varese, she works across advertising, music videos, and documentaries. She studied digital filmmaking and screenwriting (SAE Institute, Luchino Visconti Film School). She has directed advertising campaigns for international brands (e.g., Nike, Adidas, Maserati) and social campaigns such as Get Used To It.

🎬 Laura Chiossone
Laura Chiossone is a versatile director working across advertising, television drama, documentary, and music videos. She is active in directing commercial campaigns for mass-market brands, with solid experience in the advertising industry. As a child, she wanted to write stories, but the work of a writer always felt too solitary to her. At 25, she stumbled into the world of videomaking and found it to be a wonderful way to tell stories—supported by a collaborative team, which makes every thread of the narrative more meaningful. In advertising, she has worked with numerous clients and a wide range of brands.

🎬 Nadia Marquard Otzen
Nadia Marquard Otzen is a highly accomplished film director, known for seamlessly blending authenticity with fiction to create deeply felt and emotionally resonant work. Her films are grounded in truth, yet elevated through a distinctive visual sensibility. Her early work in music videos shaped a lasting dedication to storytelling through movement and dance, giving her a unique ability to express emotion beyond words. This foundation continues to inform her work, where physicality and rhythm often become central narrative tools. Whether directing established actors such as Dominic West and Elizabeth Debicki for Netflix’s The Crown, or working with non-professional talent in remote locations like the Faroe Islands, Nadia brings the same sensitivity and attention to human detail. Her work is defined by an authentic, observational quality, driven by a deep interest in emotional storytelling. This approach has earned her recognition across both film and commercial work, leading to collaborations with clients including Netflix, Levi’s, Ikea, eBay, Velux, Primark, Aldi and Canon.
Nadia continues to create work that is both honest and finely crafted, exploring fleeting moments of lyricism and intimacy with a curious and attentive eye – and a whole lot of dance!

🎬 Nina Holmgren
Nina Holmgren is a Danish filmmaker. Her unique background in fine arts and her experience as a former champion athlete naturally emerge in her work: a contemporary approach and a distinctive vision that blends storytelling and aesthetic expression, creating an amplified and personal surrealism. Nina has collaborated with some of the most prestigious brands in fashion and advertising, including Mercedes-Benz, Adidas, Beats by Dre, and Vogue. She has also worked with world-renowned talents such as Vince Staples, Lionel Messi, Naomi Osaka, Kaia Gerber, Karim Benzema, and Stormzy.

🎬 Nur Casadevall
Nur is a Spanish director who graduated from the Escola Superior de Cinema i Audiovisuals de Catalunya (ESCAC). Her bold and engaging work has attracted the attention of leading fashion brands and musicians. Her love for dance and movement embraces styles that are both daring and graceful. Graphic compositions fill every frame, while references to art and architecture shape her worlds. Nur has a natural ability to capture emotion in a fleeting expression or through a carefully choreographed camera movement.

🎬 Sofia Garbati
Born in 2002. At the age of eleven, Sofia began cultivating her passion for cinematography as a self-taught artist, training on various 3D software programs, which she now uses professionally. She soon realized that the only way to fully develop her creativity was to combine animation and directing. Thanks to TikTok, in January 2021 Sofia launched her freelance career by directing and animating the lyric video for Drivers License by Olivia Rodrigo for Universal Music Group. Today she has one million followers on the platform and has worked with numerous internationally renowned artists and brands, most recently directing a campaign for Boss.

Watch all the spots on the dedicated website